1938 Lincoln Zephyr

 

Thoroughly MODERN — and the only car of its kind 

There are many features, besides its beauty, ..hich make the Lincoln-Zephyr the thoroughly modern car. The 12-cylinder engine alone sets it apart in the medium-price field.

Most people know the advantages of a "twelve." They admire (and often dream of enjoying) the greater case with which the "twelve" does things. But until the advent of this "twelve," the Lincoln-Zephyr, the added pleasure of added cylinders was beyond their price range. Now, at medium price, the Lincoln-Zephyr offers the brilliant performance of 12 cylinders with unique and advanced features of construction.

This is a fast car, of course. But over 50,000 enthusiastic Lincolns-Zephyr owners appreciate, even more than speed, the reserve power which is always at their command. Without strain, without fatigue, they cover familiar journeys in shorter time — and at lower top speed! An even and safer pace consumes distances greater than they are used to driving. And owners find, ittucli to their delight, that economy of operation goes hand in hand with economy of purchase. Under all conditions - through city traffic and on the open road — they report from 14 to 18 miles to the gallon. Twelve thrifty cylinders!

More, the Linroln-Zephyr brings riding qualities unknown before, because its basic design is unique. Bodies are wider, scats ate chair-like, all passengers ride well ahead of tlie rear axle. You ride relaxed - cushioned on soft transverse springs, 136 inches apart.

New in beauty, comfort, safety and ease of driving, this modern "twelve" at medium price is still the only car of its kind at any price. No wonder that people who once dreamed of "twelves" now drive them! Lincoln Motor Company, builders of Lincoln and Lincoln-Zephyr V-12s.

Lincoln-Zephir V-12