1956 Ford Victoria

 

The new Victoria... one of Ford's 18 models for '56

You'll be safer in a '56 Ford !

For 1956, Ford announces the first major contribution to passenger and driver protection in accidents: New Lifeguard Design! It is the end result of more than two years of research by Ford in co-operation with universities, medical associations, and safety experts. It is designed to give you added protection in the areas where the majority of serious accident injuries occur.

You get this Lifeguard protection in a car unmatched for beauty... with styling inspired by the Ford Thunderbird. What's more, Ford brings you the sheer delight of commanding the new 202-h.p. Thunderbird Y-8 engine - a new smooth-running, Go-packed, deep-block engine that will put fresh enthusiasm into all your driving.

New Lifeguard steering wheel

Safety exports called for a wheel that would protect tho driver from the steering post in nn accident. The deep-center structure of Ford's new lifeguard steering wheel provides a cushioning effect under impact.

New Ford seat belts

Safety experts asked for bells to hold driver and passengers securely in their scats in sudden stops. Ford's optional nylon-rayon cord seat bells are solidly anchored to the steel flooring and will withstand a force of 4,000 lbs.!

New Lifeguard door latches

Safety experts say that passengers are considerably safer in accidents if they stay inside the car. Ford's new Lifeguard double-grip door locks reduce the possibility of doors springing open under strain and occupants being thrown from the car.

New Lifeguard padding

Safety exports recommend cushioning hard surfaces within a car to reduce head injuries. Ford's optional Lifeguard padding on control panel and sun visors absorbs impacts... helps to guard you from injury.