From the first blueprint they were Tagged with Greatness
When better automobiles are built Buick will build them
From the first blueprint they were Tagged with Greatness
We started with the engine and made it a V8. A V8 designed, tested, perfected by eight years of development. It is not just another V8. It is the newest, most modern V8 - with the highest compression of any engine in a passenger car today. The world’s first Fireball V8.
But that was only the beginning. With higher compression, you need a hotter spark, so we introduced a 12-volt battery. You need belter cooling, so we shrouded the fan. To handle the lubrication problems introduced by a V design, we built the first vertical-valve V8 - and for good measure, threw in a shorter, surer warm-up period, a continuous clean oil supply, and the first zero-power-loss muffler.
Next, we took a look at the chassis. With a lighter, more compact engine, many things could be done. Inches could come out of the bumper-to-bumper length for easier parking and handling - and still keep more inside room than any other six-passenger car in America. Brakes likewise could be redesigned, for belter control and surer stopping.
Then we launched out in another direction. How about Dynaflow? Could it keep its infinite smoothness at every speed, and still have nimble getaway? The answer is - it could - and it does. In the first 10 seconds after a standing start, this 1953 Roadmaster will he 75 feet ahead of its famous predecessor. We challenge any car on tin.1 road to match its nimble smoothness.
Styling? Interior trim? Instrument panel? They all came in for attention - and you can see the results the instant you look at this sleek and luxurious beauty.
All this you get in any Roadmaster - plus Power Steering as standard equipment. But there is much more that you can have at your option and at extra cost - including Power Brakes and Buick Air Conditioning.
Truly, this is an automobile worthy to celebrate fifty great years in Buick history. You should surely see it, examine it, try it out, and the first step is to see your Buick dealer today.
The greatest BUICK in 50 great years!
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