Legend American Muscle

  1957 Chevrolet 3500 4x4 Here! New Task-Force 57 Chevrolet Trucks FIRST with the MOST modern features They're out to save you hours and dollars on any farm hauling job... and they've got big new power plus the modern features that make it a sure thing! They put you way ahead with time - and work-saving advantages you won't find in any other truck today! There's bold new styling-rugged good looks to match Chevy's remarkable stamina and dependability. There's new fleet-action power in Chevy's outstanding engine line-up of modern short-stroke V8's and economy-leader 6's! And you get a cabful of modern conveniences - concealed Safety Steps, High-Level ventilation, locking dispatch box and new deep hub steering wheel are all standard. Important Pickup model features include a grain-tight tailgate and flat-ledge side panels. Get the full story from your Chevy dealer... Alcan Highway Test Run Proves Chevrolet Truck Ruggedness! In an AAA-certified endurance

  1957 Chevrolet SWEET  (just look!) SMOOTH  (ah, that Turbolide!) SASSY  (just drive it!) This is the car that's fresher and friskier from its own special look to its new Ramjet fuel injection! Those words — sweet, smooth and sassy — seem to fit this new Chevy right down to its tubeless tires. In the first place, it looks the part, it has a crisp, alert appearance — as trim and functional as an arrow. You can tell that the styling isn't just going along for the ride. It's right in keeping with Chevrolet's own special fresh and frisky ways. And this is one car that looks as good close up os it does across the street. It's built the way you've come to expert a Chevrolet to built. Everything in it fits beautifully — including you! But a Chevy isn't just something that's nice to look at. Far from it. This beauty was meant for driving — and it knows it! Give a Chevrolet a gentle hint with your toe, and it responds with spunk and spirit and sureness! You can

  1957 Chevrolet HOW DO YOU BUILD IN BALANCE? Fifty-fifty weight distribution is the automobile designer's aim — and his nightmare! It's easy to understand why: Balancing the weight equally between front and rear wheels is fundamental if you want stability and sure-footed control on curves and solid driving traction at the rear. But (and this is the joker) the passenger space has to be ahead of the rear axle if you want a soft rear seat ride and full rear seat hip room. On most cars, that means too much weight on the front wheels. But not in Chevrolets. For example, a Chevrolet "Two-Ten" four-door sedan with Turboglide has from 207 to 240 pounds less dead weight on the front end than comparable cars in the low-price field. That makes a big difference in handling ease and road security. It explains why Chevy's steering is so light and precise, why its traction is better (light rear ends tend to spin and skid under power thrust). It is the basic engineering principl

  The new Victoria... one of Ford's 18 models for '56 You'll be safer in a '56 Ford ! For 1956, Ford announces the first major contribution to passenger and driver protection in accidents: New Lifeguard Design! It is the end result of more than two years of research by Ford in co-operation with universities, medical associations, and safety experts. It is designed to give you added protection in the areas where the majority of serious accident injuries occur. You get this Lifeguard protection in a car unmatched for beauty... with styling inspired by the Ford Thunderbird. What's more, Ford brings you the sheer delight of commanding the new 202-h.p. Thunderbird Y-8 engine - a new smooth-running, Go-packed, deep-block engine that will put fresh enthusiasm into all your driving. New Lifeguard steering wheel Safety exports called for a wheel that would protect tho driver from the steering post in nn accident. The deep-center structure of Ford's new lifeguard steering

 Just Look at what CHEVROLET has done to the Station Wagon

  High-compression Thriftmaster 235 powers light-duty models. The new Trademaster V8 is available at extra cost. New horsepower "in harness" for all farm hauling jobs! An ultra-efficient short-stroke V8 for every model... four higher compression, higher powered 6's! New '56 Chevrolet Task-Force trucks put more power to work on every farm hauling job you have! NEW '56 CHEVROLET TASK-FORCE TRUCKS Here's more muscle for every farm hauling job! It doesn't matter whether you have to move hefty loads of grain or transport baby chicks, there's a Chevrolet truck that'll do it better for less. New higher powered, higher compression engines in all models save your dollars while they're saving you time. And that's just one of the ways you're ahead with today's most modem trucks. See your Chevrolet dealer... Anything less is an old-fashioned truck!

  THE NEW NOMAD - Long, low and very different - the car that stole the show at auto shows everywhere - the Nomad is the newest achievement of Chevrolet Station Wagon styling. Stylish Wagons by Chevrolet! More and more people are joining the Station-Wagon set - and no wonder, with this spanking quintet of Motoramic Chevrolet wagons to choose from! Beaufully styled inside and out and with space to spare... from the luxurious Nomad to the rugged Handyman an entirely new concept of stylish low-priced Station Wagons. See them at your Chevrolet dealer's, now... and sample their versatility in a demonstration drive! Stealing the thunder from the high-priced cars! See Your Chevrolet Dealer