The new Victoria... one of Ford's 18 models for '56 You'll be safer in a '56 Ford ! For 1956, Ford announces the first major contribution to passenger and driver protection in accidents: New Lifeguard Design! It is the end result of more than two years of research by Ford in co-operation with universities, medical associations, and safety experts. It is designed to give you added protection in the areas where the majority of serious accident injuries occur. You get this Lifeguard protection in a car unmatched for beauty... with styling inspired by the Ford Thunderbird. What's more, Ford brings you the sheer delight of commanding the new 202-h.p. Thunderbird Y-8 engine - a new smooth-running, Go-packed, deep-block engine that will put fresh enthusiasm into all your driving. New Lifeguard steering wheel Safety exports called for a wheel that would protect tho driver from the steering post in nn accident. The deep-center structure of Ford's new lifeguard steering...
Chevy trucks step lively all day long! The way Chevrolet trucks stay on the go, you know they've got a special kind of power and build! They're as tough as the latest ideas in chassis and body engineering can make 'em. They're built to take it and keep coming luck for more! And they've got the power to hustle through any haul. Precision-designed V8 power that turns in top performance without wasted effort. Hard-working 6-cylinder power with a name for economy that's never been equaled. As sure as Chevy trucks keep hustling around the Work and straight through the calendar the right truck for any job is at your Chevrolet dealer's... Chevrolet Division of Genoral Motors. CHEVROLET TASK-FORCE TRUCKS
1957 Chevrolet HOW DO YOU BUILD IN BALANCE? Fifty-fifty weight distribution is the automobile designer's aim — and his nightmare! It's easy to understand why: Balancing the weight equally between front and rear wheels is fundamental if you want stability and sure-footed control on curves and solid driving traction at the rear. But (and this is the joker) the passenger space has to be ahead of the rear axle if you want a soft rear seat ride and full rear seat hip room. On most cars, that means too much weight on the front wheels. But not in Chevrolets. For example, a Chevrolet "Two-Ten" four-door sedan with Turboglide has from 207 to 240 pounds less dead weight on the front end than comparable cars in the low-price field. That makes a big difference in handling ease and road security. It explains why Chevy's steering is so light and precise, why its traction is better (light rear ends tend to spin and skid under power thrust). It is the basic engineering principl...
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