1957 Chevrolet Pickup

 

HERE! NEW TASK-FORCE 57 CHEVROLET TRUCKS

The fleet that conquered the Alcan Highway

Hero's proof - stroight from an AAA-certified rough and tough test run - that new 1957 Chevrolet trucks have the power, performance and stamina to increase hauling efficiency on ony job!

With their first steps, new '57 Task-Force trucks proved their greatness. Six payload-carrying models, lightweights, mediums and heavies, roared up the entire length of the 1,520-mile Alcan Highway (normally a 72-hour run) in less than 45 hours — and with gnu mileage ranging up to 18,17 milrs per gallon!

Chassis components (frames, steering. suispensions) were subjected to twisting, torturous milts of rutted, rough going. Engines and transmissions (including Chevrolet's new 160-h.p., 283-cu.-in. Taskmaster V8) were severely tested over an obstacle course of mud and pounding gravel, up towering grades and through treacherous washouts. One heavy-duty Task-Force model, equipped with Chevrolet's revolutionary 6-speed Powermatic (automatic transmission), traveled the entire length of the Alcan Highway — up and down the steepest slopes - in a single forward-speed range!

And these rugged new Chevrolet trucks came through, conquered the Alcan in a history-making round-the-clock run! See the Alcan champs in person at your Chevrolet dealer's!... Chevrolet Division of General Motors

Whether your job calls for fast-working efficiency against tight schedules, or big muscles for off-the-road grinds - Chevy's got proved answers!

Proved on the Alcan Highway CHEVROLET Champs of Every weight class!